Marketing’s inequality and DTC as a skills driver: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the socio-economic pay gap in marketing to the value of DTC in learning skills, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Loud and proud
Marketing is rewarding. Marketing is valuable. Marketing is fun. It may sound banal but it bears repeating. Marketing is a worthwhile profession. It’s not saving lives or splitting atoms, but it’s incredibly important in its own right. And marketers should feel proud of the influence and impact they can have.