Teams from across the marketing industry rallied to complete a combined 42.2km sprint for charity this week, raising more than £52,000 to fund both the future of marketing talent and life-saving cancer research.
Some 39 brands, agencies, media owners and marketing businesses took part in the two-hour event on Tuesday (7 June), with each team of four completing a relay of 400m (100m per person) back-to-back until the distance of a marathon was collectively covered. Brands involved included Britvic, Just Eat, Camelot, Channel 4, TUI, Direct Line Group, ITV and Google.
The overall ‘Sprintathon’ took two hours, two minutes and two seconds. The fastest lap was executed by consultancy KPMG at 55 seconds.
This year’s Sprintathon was the second hosted by The Marketing Society. Money raised will be split equally between the marketers’ network, where it will help support marketing’s rising talent, and Cancer Research UK’s Stand Up To Cancer campaign.
The event has been hosted by Cancer Research UK and Direct Line Group since 2016. Previous years have collectively raised £600,000 for charity.
Mark Evans, founder of the Sprintathon and managing director of marketing and digital at Direct Line Group, says: “It was fantastic to see such a broad range of brands and agencies coming together to beat cancer faster.
“Not least to see recent cancer survivor Umaima [Walia, The Marketing Society] running the anchor leg. In a wobbly world these are special moments that are good for the soul and a privilege to be a part of.”
The 39 participating brands, agencies, media owners and intermediaries included:
- Accenture Interactive
- Advertising Association
- BBH London
- Britvic Soft Drinks
- Channel 4
- Fortune Hill
- Global Media
- Grey Consulting
- Just Eat
- Mail Metro Media
- Saatchi & Saatchi
- Stand Up To Cancer
- The Marketing Society
- TML Partners