The toughest jobs: How innovation is cutting through
Marketers selling tobacco, energy, sugary drinks and financial products have some of the most difficult jobs in the profession.
Countdown kicks off for EU data regulation changes
Sarah VizardThis week marks two years until brands must be compliant with new EU data laws and marketers should not underestimate the work needed to make sure they do not fall foul of the regulations.
Coca-Cola Zero Sugar relaunch an early success as awareness and sales soar
Leonie RoderickCoca-Cola Zero Sugar saw the greatest rise in ad awareness of any brand in August, according to new YouGov data.
Soft drink brands suffer blow as government pledges sugar tax for 2018
Thomas HobbsChancellor George Osborne has confirmed a sugar levy will be introduced on all soft drinks by the end of 2018.
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Next CEO: Marketing spend is ‘not a decision made in the boardroom’
Niamh CarrollWith the cost of living crisis dampening consumer demand, sales during August slowed “significantly” and were “below our expectations”, the retailer has said.
You need purpose and pricing power, not one or the other
Chris BurggraeveTo really convince financial stakeholders, marketers need to urgently upgrade their marketing effectiveness language.
Co-op to invest £37m in lower prices following profit dip
Michaela JeffersonThe grocer also plans to treble its franchise store network, expand delivery partnerships, simplify and reduce its range, and improve its loyalty proposition.
Faster, better and cheaper: Building audiences for activation with your brand tracker
Steven MillmanMarketers often overlook how brand tracking surveys can be used to build fully permissioned data sets of exactly the kinds of consumers they want to reach.