The toughest jobs: How innovation is cutting through
Marketers selling tobacco, energy, sugary drinks and financial products have some of the most difficult jobs in the profession.
Countdown kicks off for EU data regulation changes
Sarah VizardThis week marks two years until brands must be compliant with new EU data laws and marketers should not underestimate the work needed to make sure they do not fall foul of the regulations.
Coca-Cola Zero Sugar relaunch an early success as awareness and sales soar
Leonie RoderickCoca-Cola Zero Sugar saw the greatest rise in ad awareness of any brand in August, according to new YouGov data.
Soft drink brands suffer blow as government pledges sugar tax for 2018
Thomas HobbsChancellor George Osborne has confirmed a sugar levy will be introduced on all soft drinks by the end of 2018.
The talent pipeline and laying the groundwork: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From getting young people interested in a marketing career to the need to balance brand and performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Nike credits ‘innovation, brand strength and scale’ for DTC success
Manny PhamNike pointed to direct sales increasing 28% to $4.7bn (£3.4bn) and a rise in online sales, as proof of its digital strategy is working, as it aims to be a 40% digital business by 2025.
‘It’s time to shout about the brand’: How Purplebricks plans to win over sceptics
Michaela JeffersonNew CMO Ben Carter has launched the online estate agency’s biggest brand campaign in five years, fronted by TV personality and comedian Mo Gilligan.
Consumer confidence dips as ‘cost-of-living crisis’ looms
Manny PhamConsumer confidence has dropped due to concerns about rising tax, food and fuel prices, while the end of the furlough scheme means consumers are “slamming on the breaks” in anticipation of economic hardships.