The toughest jobs: How innovation is cutting through
Marketers selling tobacco, energy, sugary drinks and financial products have some of the most difficult jobs in the profession.
Countdown kicks off for EU data regulation changes
Sarah VizardThis week marks two years until brands must be compliant with new EU data laws and marketers should not underestimate the work needed to make sure they do not fall foul of the regulations.
Coca-Cola Zero Sugar relaunch an early success as awareness and sales soar
Leonie RoderickCoca-Cola Zero Sugar saw the greatest rise in ad awareness of any brand in August, according to new YouGov data.
Soft drink brands suffer blow as government pledges sugar tax for 2018
Thomas HobbsChancellor George Osborne has confirmed a sugar levy will be introduced on all soft drinks by the end of 2018.
Is an inability to understand audiences holding back women’s sport?
Molly InnesBrands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.
Vote for your marketing campaign of 2023: Group stage
Marketing Week ReportersMarketing Week has selected the top 12 marketing campaigns of 2023 and now it’s time to vote for your favourite.
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Peloton CMO departs after 11 months to take top marketing job at Verizon
Molly InnesLeslie Berland had spent almost seven years at Twitter as CMO before Elon Musk’s takeover, and joined Peloton in January to rejuvenate the struggling fitness brand.
How Sage’s marketing rethink drove a 12% revenue boost
Marketing Week ReportersBy overhauling its approach from B2B demand generation to human-centric brand building Sage changed perceptions, drove sales and improved its ROI.