The toughest jobs: How innovation is cutting through
Marketers selling tobacco, energy, sugary drinks and financial products have some of the most difficult jobs in the profession.
Marketers selling tobacco, energy, sugary drinks and financial products have some of the most difficult jobs in the profession.
This week marks two years until brands must be compliant with new EU data laws and marketers should not underestimate the work needed to make sure they do not fall foul of the regulations.
Coca-Cola Zero Sugar saw the greatest rise in ad awareness of any brand in August, according to new YouGov data.
Chancellor George Osborne has confirmed a sugar levy will be introduced on all soft drinks by the end of 2018.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to shout about what a career in marketing could offer to the next steps for Pret’s subscription offer, it’s been a busy week. Here is my take.
ITV CEO Carolyn McCall has blamed a “stagnant” UK economy in a warning about the broadcaster’s advertising forecast.
In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.
With stints at LVMH, Estée Lauder and Makeup by Mario under her belt, Estrid’s first chief brand officer Nico Morga Alden’s “risk prone” approach to her career has served her well.