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Marketing’s value and Bat-Signal tactics: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need to talk up marketing’s value to the story behind Channel 4’s ‘Superhumans’ success, it’s been a busy week. Here is my take.
Take a bow
I have witnessed several states of emotion among marketers since joining Marketing Week. Vastly overstated generalisation alert, but for a chunk there has been a gradual erosion in confidence. Many of you felt at the mercy of someone else’s strategy, left to pick up the tactical slack by a boss who assumed they could do the job of marketing better than you.
