Marketo white paper: graduating from email marketing to marketing automation

Businesses began to use email marketing in the mid-90s. Today, it is one of the most powerful tools in any B2B marketer’s toolbox. Compared with traditional marketing strategies such as direct mail, print advertising, or trade shows, email marketing costs less and drives a higher return. It is also easier to measure success than with offline strategies, so the return can be easily tracked.

Marketo logo

Not surprisingly, all of this has made email marketing a crucial tool for small businesses. Simple email marketing is particularly effective for immediate purchases. However, when the purchase of a product or service requires a lot of research and involves a longer decision-making process, simple email campaigns are less effective.

Implementing a marketing automation platform can dramatically increase the effectiveness of the email marketing strategy you already have in place…

Click here to download the full white paper.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now