Marketoonist on 40 years of marketing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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‘Father of modern marketing’ Philip Kotler on avoiding brand decay and preparing for disruption
Lucy TesserasSince writing his first book in 1967, Philip Kotler has gone on to become one of the foremost voices on marketing strategy, and five decades on he is still as candid as ever.
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Sir John Hegarty: Creativity is receding from the world of marketing and the obsession with data is to blame
Sarah VizardBrands have become risk-averse and ads are boring, says advertising guru Sir John Hegarty. If the industry wants to survive it has got to lose its obsession with data and go back to its roots.
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Aldi, Guinness, Yellow Pages: The nation’s favourite marketing campaigns revealed
Marketing Week ReportersFrom the charming JR Hartley to Cadbury’s iconic gorilla, we look back through five decades of marketing to find consumers’ most loved campaigns.
Marketing careers and joining up loyalty: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
BMW invests ‘hundreds of millions’ in digital transformation
Matthew ValentineThe car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
How a focus on consumer behaviour increased demand for Irish white fish
Matthew ValentineConsumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
L’Oréal on why it pays to speed up innovation in times of crisis
Charlotte RogersRather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.