Marketoonist on 40 years of marketing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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‘Father of modern marketing’ Philip Kotler on avoiding brand decay and preparing for disruption
Lucy TesserasSince writing his first book in 1967, Philip Kotler has gone on to become one of the foremost voices on marketing strategy, and five decades on he is still as candid as ever.
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Sir John Hegarty: Creativity is receding from the world of marketing and the obsession with data is to blame
Sarah VizardBrands have become risk-averse and ads are boring, says advertising guru Sir John Hegarty. If the industry wants to survive it has got to lose its obsession with data and go back to its roots.
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Aldi, Guinness, Yellow Pages: The nation’s favourite marketing campaigns revealed
Marketing Week ReportersFrom the charming JR Hartley to Cadbury’s iconic gorilla, we look back through five decades of marketing to find consumers’ most loved campaigns.
The European Super League was solving a problem for a company, not a consumer
Joe GloverThe collapse of the breakaway European league was a failure to understand the needs and wants of a market.
The UK’s biggest brand movers: Restaurants and pubs boosted by reopening
Marketing Week PartnerWith outdoor dining resuming in April, restaurant brands’ media, brand and purchase metrics all appear to have benefited from consumer anticipation.
What to consider when adopting a test-and-learn approach
Econsultancy TeamWhat are the benefits of adopting a test-and-learn mindset and how can it be done effectively?
Digital is a downstream discipline
Helen EdwardsBrands need big ideas to earn fame, but even though most media spend goes on digital, digital agencies are not set up for creative excellence.