Gravity Road’s international client base and flexible working opportunities attracted Sainsbury’s former head of marketing strategy to the role.
Diageo’s Syl Saller and John Lewis’s Craig Inglis believe marketers should approach budget conversations with the broader business in mind.
Taking an in-depth look into digital tracking of actual shopper behaviour across many brand categories and hundreds of retail sites, Toluna’s research uncovers some surprising results.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Customer journeys are changing rapidly under lockdown, as digital adoption accelerates and safety becomes the number one issue in physical retail.
Consumer confidence remains at record lows as hope fades of quick economic bounceback.
From M&S cutting marketing spend by a third to KFC’s new campaign and changes to how news brands report audiences, catch up on all this week’s biggest marketing news.