Marketoonist on the art of project management
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Why Sainsbury’s Sarah Ellis made the rare move from brand to agency
Russell ParsonsGravity Road’s international client base and flexible working opportunities attracted Sainsbury’s former head of marketing strategy to the role.
John Lewis and Diageo on how budget cuts can create opportunities
Russell ParsonsDiageo’s Syl Saller and John Lewis’s Craig Inglis believe marketers should approach budget conversations with the broader business in mind.
Using digital tracking for unique insights into consumer behaviour
Tina DesaiTaking an in-depth look into digital tracking of actual shopper behaviour across many brand categories and hundreds of retail sites, Toluna’s research uncovers some surprising results.
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Is an inability to understand audiences holding back women’s sport?
Molly InnesBrands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.
Vote for your marketing campaign of 2023: Group stage
Marketing Week ReportersMarketing Week has selected the top 12 marketing campaigns of 2023 and now it’s time to vote for your favourite.
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Peloton CMO departs after 11 months to take top marketing job at Verizon
Molly InnesLeslie Berland had spent almost seven years at Twitter as CMO before Elon Musk’s takeover, and joined Peloton in January to rejuvenate the struggling fitness brand.
How Sage’s marketing rethink drove a 12% revenue boost
Marketing Week ReportersBy overhauling its approach from B2B demand generation to human-centric brand building Sage changed perceptions, drove sales and improved its ROI.
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