Marketoonist on big data promises
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Direct Line and Trinity Mirror on ‘neurodiversity’ and why it is crucial
Thomas HobbsDirect Line’s top marketer believes too many brands are allowing their marketers to “get bogged down in data” and there must be a balance between creativity and number crunching.
BT’s CMO says brands have ‘forgotten how to connect’ with customers
Mindi ChahalBT’s chief brand marketing officer Zaid Al-Qassab warns that a digital focus will result in marketers chasing clicks and forgetting how to connect with consumers on an emotional level.
John Lewis ‘disappointed’ as ‘Never Knowingly Undersold’ promo banned
Sarah VizardRetailer says there was a “misunderstanding” after a price match promotion was confused with its Black Friday deals.
Marketing’s transformative questions don’t start with ‘how?’
Helen EdwardsMarketers are often preoccupied with practical challenges, but also need to address questions of vision that start with ‘why?’ and ‘what if?’.
McDonald’s new loyalty scheme has ‘exceeded expectations’ as digital sales jump
Matthew ValentineAccording to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of digital adoption” and is on its way to becoming the world’s largest loyalty programme.
Advertisers urged to change approach to pitching amid mental health ‘crisis’
Michaela JeffersonISBA’s director of agency services believes pitches have become “more frequent, more complex and more costly”, to the detriment of both advertisers and their agencies.
‘We have to compete hard’: AA launches talent ‘taskforce’ to tackle skills shortage and diversity
Michaela JeffersonA renewed look at talent is “vital” for the future success of the industry as brands, agencies and media owners “struggle” to attract and retain staff, says AA president and Tesco chief customer officer Alessandra Bellini.
Comments