Marketoonist on big data promises
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Direct Line and Trinity Mirror on ‘neurodiversity’ and why it is crucial
Thomas HobbsDirect Line’s top marketer believes too many brands are allowing their marketers to “get bogged down in data” and there must be a balance between creativity and number crunching.
BT’s CMO says brands have ‘forgotten how to connect’ with customers
Mindi ChahalBT’s chief brand marketing officer Zaid Al-Qassab warns that a digital focus will result in marketers chasing clicks and forgetting how to connect with consumers on an emotional level.
John Lewis ‘disappointed’ as ‘Never Knowingly Undersold’ promo banned
Sarah VizardRetailer says there was a “misunderstanding” after a price match promotion was confused with its Black Friday deals.
3 questions I wish I’d asked as a junior marketer: Corona’s Felipe Ambra
Niamh CarrollAn understanding of sales is essential for marketers to help grow a business, argues Corona vice-president Felipe Ambra, as well as working with the right people and knowing how to get to great ideas.
When it comes to marketing payback, words matter just as much as numbers
Grace KiteFrom ROI to cost per acquisition, the terminology used to describe marketing can often be confusing, even to the smartest of people. It’s time for some much needed clarity.
Gü invests £4.5m in brand as it looks to take share from confectionery
Lucy TesserasWhile some companies are making cuts to marketing spend given the current economic situation, dessert brand Gü is upping investment as it looks to strengthen its brand.
How Tony’s Chocolonely grew without spending a penny on marketing
Marketing Week ReportersTony’s Chocolonely describes its product as its “biggest marketing tool”, but having now established its brand it is now looking to scale, with plans to start investing in paid media soon.
Comments