Marketoonist on the blockchain bandwagon
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Can Blockchain clean up the ad industry?
Bob WoottonBlockchain has the potential to force media buys to become much more transparent transactions but that doesn’t make it entirely foolproof, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.
Why marketers need to get to grips with Blockchain
Charlotte RogersBlockchain technology presents vast opportunities for brands, from ad delivery verification to the safe and transparent storage of data, so marketers should get to know the technology now and stay ahead of the competition.
The best of the Marketoonist from 2017
Tom FishburneFrom GDPR, to creative briefs, annoying ads and social media ROI, 2017 marked a year of momentous change. But it wouldn’t have been the same without the Marketoonist’s take on the industry. Here is the best of Tom Fishburne’s work for 2017.
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Nestlé Purina: Culture change is the major challenge in our effectiveness journey
Michaela JeffersonEmbedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
Measuring purpose and repositioning B2B marketing: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
The brand purpose debate: Is the pendulum swinging ‘too hard’?
Michaela JeffersonPeople tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week Top 100 2021: The top marketers in financial services
Marketing Week ReportersMarketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
This made me lol. Brilliant.