Plus Google bans abortion ads in Ireland and Vodafone acquires Liberty Global cable networks across Europe.
As programmatic evolves into digital out-of-home, TV and audio, it is more important than ever to get to grips with the basics in order to devise an optimised strategy.
Having increased digital investment as it raised its marketing budgets, the discounter has since scaled spend back to “more appropriate levels” after finding it wasn’t as effective as other channels.
The collective silence of sponsors during the European Super League fiasco spoke volumes, but brands should still be looking at ways to rebuild trust and engagement for fans of the beautiful game.
Louise Maugest will lead UK marketing operations, replacing Kris Robbens who takes on a global role as senior director of brand strategy at the soft drink giant.
The Global Alliance for Responsible Media’s new report into digital brand safety performance is a “notable milestone” for the industry, says Isabel Massey, but that does not mean marketers can rest on their laurels.
In an age of image fatigue, audio is fast becoming a favoured medium for brands looking to up the emotional engagement.