Marketoonist on how to write a creative brief
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
1 Comment
Ed Pilkington: To talk about quality, you first need a story
Ed PilkingtonBrands need to deliver quality across everything they do, it is then marketers’ job to share the core product messages as part of a compelling narrative.
Wetherspoons should be applauded for starting from scratch on data
Thomas HobbsThe cynic will say this is just an attempt to avoid a fine, but hitting the reset button on data is a strategy that should be applauded.
Asics in biggest brand shakeup in 25 years as it looks to broaden appeal
Sarah VizardThe Japanese sports brand is overhauling its marketing strategy as it looks to become known for more than just running gear.
Confidence in marketing jobs edges up
Matthew ValentineAlthough still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
‘You’ll be out of business in six months’: How EasyJet proved the doubters wrong
Molly FlemingTwenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Consumer confidence drops again as ‘world turned upside down’
Matt BarkerDespite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
Marketers on furlough offered ‘golden ticket’ to learning hub
Lucy TesserasThe Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.