Marketoonist on how to write a creative brief
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Ed Pilkington: To talk about quality, you first need a story
Ed PilkingtonBrands need to deliver quality across everything they do, it is then marketers’ job to share the core product messages as part of a compelling narrative.
Wetherspoons should be applauded for starting from scratch on data
Thomas HobbsThe cynic will say this is just an attempt to avoid a fine, but hitting the reset button on data is a strategy that should be applauded.
Asics in biggest brand shakeup in 25 years as it looks to broaden appeal
Sarah VizardThe Japanese sports brand is overhauling its marketing strategy as it looks to become known for more than just running gear.
How Diageo kept bartenders’ spirits up during lockdown
Matthew ValentineDiageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
Investing in digital skills and brand penetration: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Unilever investing in digital skills to the lessons from Premier Inn, it’s been a busy week. Here’s my take.
Facebook’s Nicola Mendelsohn on why marketing in 2020 is a ‘marathon, not a sprint’
Charlotte RogersAfter a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Facebook, Nike, McDonald’s: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.