Brands need to deliver quality across everything they do, it is then marketers’ job to share the core product messages as part of a compelling narrative.
The cynic will say this is just an attempt to avoid a fine, but hitting the reset button on data is a strategy that should be applauded.
The Japanese sports brand is overhauling its marketing strategy as it looks to become known for more than just running gear.
Diageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Unilever investing in digital skills to the lessons from Premier Inn, it’s been a busy week. Here’s my take.
After a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.