Brands need to deliver quality across everything they do, it is then marketers’ job to share the core product messages as part of a compelling narrative.
The cynic will say this is just an attempt to avoid a fine, but hitting the reset button on data is a strategy that should be applauded.
The Japanese sports brand is overhauling its marketing strategy as it looks to become known for more than just running gear.
Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.