Marketoonist on how to write a creative brief
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Ed Pilkington: To talk about quality, you first need a story
Ed PilkingtonBrands need to deliver quality across everything they do, it is then marketers’ job to share the core product messages as part of a compelling narrative.
Wetherspoons should be applauded for starting from scratch on data
Thomas HobbsThe cynic will say this is just an attempt to avoid a fine, but hitting the reset button on data is a strategy that should be applauded.
Asics in biggest brand shakeup in 25 years as it looks to broaden appeal
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‘Expensive isn’t always better’: How marketers can produce quality insight on a slim research budget
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Danone on why marketers ‘could do more’ to push for sustainability
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TUI unveils new brand platform in shift beyond ‘sun and sea’ image
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Why viral sensation Little Moons ‘backs impact over efficiency’
Charlotte RogersMochi ice cream brand Little Moons may have taken its marketing strategy to the next level since it went viral on TikTok earlier this year, but that does not mean the business is “walking away from digital”.