Brands need to work harder to engage the millions of deaf and blind consumers living in the UK by seizing the opportunity to show their creativity and commitment to inclusivity.
With spend set to surpass £320m this year, Halloween has become an occasion retail brands can’t afford to ignore.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Virgin Media O2 is launching its first proposition after the £31bn merger in June, as its new marketing director outlines the business’s dual-brand strategy, stating the “powerful equity” both have is “too good to scrap”.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.