Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
From Brexit and hacking scams to zero-based budgeting and the rise of the digital duopoly, 2016 has been a busy year. And it wouldn’t have been the same without the Marketoonist’s take on the industry to get us through. Here are some of his top cartoons from the past year.
Eurostar is returning to TV for the first time in three years with a campaign that aims encourage a ‘travel state of mind’.
Far from being content to play second fiddle to the established players, no and low alcohol brands and plant-based products are focusing on their visual identity as a means to capture market share.
Marketers just can’t resist pointless fads, which is why you can now buy your own piece of marketing history with my freshly minted series of non-fungible tokens.
Our marketer on the inside shares five resolutions careworn marketers should adhere to this year.
Undertaking a Level 4 apprenticeship unlocked both a love of data and a path to career progression for Marks & Spencer marketer Imogen Reid.