Marketoonist on digital natives
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Apply storytelling to your career to increase impact
Helen TupperThe art of storytelling is essential for brands and marketers but there are three personal stories employees should start to convey to enhance their careers.
5 killer stats to start your week
Rachel GeeWe arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
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Snapchat makes first foray into politics with voter registration filter
Leonie RoderickThe campaign, in partnership with the Electoral Commission, hopes to convince 16- and 17-year-olds in Scotland to register to vote in upcoming local elections.
Marketing’s pay inequalities and McDonald’s brand strength: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the persistent pay discrepancies in marketing to McDonald’s crediting its “marketing machine” , it’s been a busy week. Here is my take.
‘Bounce back’ or damp squib: What does the cost of living crisis mean for travel brands?
Niamh CarrollTravel brands need to think carefully about how and when they spend their marketing budgets and launch discounts, as British holidaymakers look to save their cash.
How BT Sport used data to tackle the unseen side of online hate
Marketing Week ReportersReflecting the obsession with stats in sport, BT Sport dug deep into the data behind the online abuse epidemic to start a nationwide conversation about the scale of unseen hate.
Marketing’s gender pay gap: Without quotas the clock will only turn back
Helen JamesThere are many intersecting causes for marketing’s gender pay gap – and the fact it has got worse – but failure to address it now will only exacerbate the issue.