Marketoonist on digital natives
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Apply storytelling to your career to increase impact
Helen TupperThe art of storytelling is essential for brands and marketers but there are three personal stories employees should start to convey to enhance their careers.
5 killer stats to start your week
Rachel GeeWe arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
Snapchat makes first foray into politics with voter registration filter
Leonie RoderickThe campaign, in partnership with the Electoral Commission, hopes to convince 16- and 17-year-olds in Scotland to register to vote in upcoming local elections.
Helen Edwards: ‘Data doesn’t give you answers – it gives you more questions’
Josh StephensonAn endless loop of data and research is stopping marketers from finding creative answers to the challenges they face.
Octopus Energy’s CEO on why marketing should ‘define everything’
Hannah RashbassWith a former marketer at the helm, the disruptive energy company prioritses marketing to define its business strategy.
EY CMO Rebecca Hirst: ‘We only measure what we treasure’
Amrit VirdiMarketing leaders from John Lewis, EY and NatWest share what they think is, and isn’t, necessary to unlock hidden opportunities in marketing.
‘Everyone was very siloed’: Sainsbury’s on the trigger for its marketing transformation
Molly InnesSenior marketers from Sainsbury’s, Specsavers and Henkel on the challenges of undergoing a marketing transformation in the pursuit of efficiencies.