The art of storytelling is essential for brands and marketers but there are three personal stories employees should start to convey to enhance their careers.
We arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
The campaign, in partnership with the Electoral Commission, hopes to convince 16- and 17-year-olds in Scotland to register to vote in upcoming local elections.
We arm you with all the numbers you need to tackle the week ahead.
Marketers continue to believe that a lack of data and analytics is the biggest skills gap in their teams for the second year running. But with upskilling becoming rarer and recruitment still slow; a solution to the problem remains out of reach.
Having conditioned your agencies for deference, they now favour flattery over frankness. This harms your interests as much as it does theirs.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Halfords issuing a profit warning to the gold standard in B2B brand building, it’s been a busy week. Here is my take.