Marketoonist on digital transformation
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
How Battersea Dogs & Cats Home put digital at the heart of its work
Molly FlemingBattersea Dogs & Cat’s Home has used digital to transform its outdated application process and underused social media to connect with the public online.
Brand consistency is the key to survival in today’s digital economy
Marketing Week PartnerThe slightest discrepancy in your branding online can destroy consumer trust, which is why digital asset management helps boost revenues and mitigate risk as well as cutting costs.
‘Most gambling ads are disposable’: Why Ladbrokes and Coral are relaunching their brands
Matthew ValentineLadbrokes and Coral are hoping to shift away from the gambling sector’s “disposable advertising” with a focus on entertainment they hope will build longer term brand affinity.
How customer data can help businesses rebound quicker
Marketing Week PartnerFind out how brands in sectors affected by Covid-19 can use customer data to keep up-to-date with trends transforming buying behaviour.
If ‘Black Lives Matter’ to brands, where are your black board members?
Mark RitsonBrands that profess to support racial justice on social media without a single black board member aren’t helping the cause, they’re just being hypocrites.
Watch: Marketing leadership in a crisis
Marketing Week ReportersAs the coronavirus pandemic creates new challenges, we discuss the skills leaders need to pilot their brands through the crisis.
How ‘Should’ve gone to Specsavers’ sealed its place in pop culture
Matt BarkerFirst introduced in 2002, one of the most successful taglines in recent ad history began life as a snippet of dialogue.
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