Battersea Dogs & Cat’s Home has used digital to transform its outdated application process and underused social media to connect with the public online.
The slightest discrepancy in your branding online can destroy consumer trust, which is why digital asset management helps boost revenues and mitigate risk as well as cutting costs.
Ladbrokes and Coral are hoping to shift away from the gambling sector’s “disposable advertising” with a focus on entertainment they hope will build longer term brand affinity.
Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.