Marketoonist on digital transformation
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
How Battersea Dogs & Cats Home put digital at the heart of its work
Molly FlemingBattersea Dogs & Cat’s Home has used digital to transform its outdated application process and underused social media to connect with the public online.
Brand consistency is the key to survival in today’s digital economy
Marketing Week PartnerThe slightest discrepancy in your branding online can destroy consumer trust, which is why digital asset management helps boost revenues and mitigate risk as well as cutting costs.
‘Most gambling ads are disposable’: Why Ladbrokes and Coral are relaunching their brands
Matthew ValentineLadbrokes and Coral are hoping to shift away from the gambling sector’s “disposable advertising” with a focus on entertainment they hope will build longer term brand affinity.
Consumer confidence plummets to levels not seen since the last recession
Ellen HammettGfK has put out a flash report into the impact the mounting coronavirus crisis is having on consumers that paints a stark picture of plummeting feelings over the economy, personal financial situations and purchase intent.
Giffgaff, Innocent, EasyJet: 5 things that mattered this week and why
Marketing Week ReportersFrom Giffgaff’s new ad campaign in response to the coronavirus pandemic to EasyJet scrapping the CMO role and the hit to consumer confidence, catch up with all this week’s most important marketing news.
Cannes Lions cancels 2020 awards and festival
Sarah VizardThe festival’s organiser says that, with the industry “in turmoil” due to the coronavirus pandemic, it has made the decision to cancel this year’s event altogether.
Irreplaceability is the ultimate goal of a brand
Helen EdwardsAs marketers work from home and strive to make sense of their marketing priorities, there is a case to be made for optimism, pragmatism and perspective.
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