Marketoonist on glossing over big business problems
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Disney hires Sky CMO to head up Disney+
Sarah VizardDisney is ramping up focus on its new subscription service Disney+ by hiring Sky’s former CMO to head its direct-to-consumer business in Europe.
Have the ASA’s new gender stereotyping rulings gone too far?
Ellen HammettPhiladelphia and Volkswagen became the first brands to have ads banned under the ad regulator’s new gender rules this week but the decisions have raised questions over whether the guidelines go too far.
YouTube, McDonald’s, ITV: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketing Week Top 100: The top B2B marketers
Marketing Week ReportersMarketing Week reveals the top 10 marketers in the business-to-business sector, part of our Top 100 Most Effective Marketers project.
William Hill promotes social side of gambling to squash negative stereotypes
Charlotte RogersWilliam Hill is moving on from its high concept Anthony Joshua ad with a new campaign celebrating friendship, which focuses on customers as “people not just gamblers”.
How employers’ and employees’ attitudes to work are changing
Marketing Week PartnerYouGov’s latest report analyses the key characteristics that employees and employers need to possess – and avoid – to create successful workplaces.
Diet Coke, VW, John Lewis: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all the marketing news this week, including Diet Coke’s new campaign, Volkswagen’s rebrand and 2019’s ranking of the UK’s 75 most valuable brands.
Comments