Marketoonist on glossing over big business problems
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Disney hires Sky CMO to head up Disney+
Sarah VizardDisney is ramping up focus on its new subscription service Disney+ by hiring Sky’s former CMO to head its direct-to-consumer business in Europe.
Have the ASA’s new gender stereotyping rulings gone too far?
Ellen HammettPhiladelphia and Volkswagen became the first brands to have ads banned under the ad regulator’s new gender rules this week but the decisions have raised questions over whether the guidelines go too far.
YouTube, McDonald’s, ITV: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How to navigate from the Great Resignation through the Massive Redundancy
Harry LangInflation and a likely recession will undoubtedly drive waves of redundancies this year. If it happens to you, here are 10 tips for getting back on your feet.
‘Can it get any worse?’: Confidence falls to record low
Lucy TesserasThe answer to that question is “probably yes”, according to the latest GfK consumer confidence index, which slips further into negative territory.
Bose on modernising its marketing with a music-first strategy
Molly InnesBose hasn’t always been in the right places says CMO Jim Mollica, who wants to take the premium audio brand on a modernising journey – starting with becoming a content publisher.
Mark Ritson named PPA columnist of the year
Marketing Week ReportersFor the second year running Marketing Week columnist and founder of the Mini MBA, Mark Ritson, has been named columnist of the year at the PPA Awards.
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