Marketoonist on ‘misleading’ marketing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketoonist on marketing with virtual assistants
Rachel GeeTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The best of the Marketoonist 2016
Rachel GeeFrom Brexit and hacking scams to zero-based budgeting and the rise of the digital duopoly, 2016 has been a busy year. And it wouldn’t have been the same without the Marketoonist’s take on the industry to get us through. Here are some of his top cartoons from the past year.
Marketoonist on predictive analytics for marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Formula 1 marketing director exits
Lucy TesserasEllie Norman has stepped down from the role ahead of taking on a new challenge.
Boots’ CMO and CFO on how to help finance ‘get’ marketing
Marketing Week ReportersBoots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape.
Iceland brings back marketing director role
Charlotte RogersIceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position.
Hotel Chocolat credits ‘multichannel model’ for customer boost
Michaela JeffersonHotel Chocolat has grown revenues by 40% in the first half of its financial year, with its digital strategy, subscription offer and loyalty scheme driving customer acquisition in all markets.
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