Marketoonist on influencer fatigue
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Coca-Cola takes ‘One Brand’ marketing strategy global with ‘Taste the Feeling’ campaign
Thomas HobbsCoca-Cola is launching its first global marketing campaign in more than a decade as it takes its ‘One Brand’ strategy global with the introduction of the new ‘Taste the Feeling’ strapline.
Nationwide hires Tanya Joseph for lead comms role
Ellen HammettThe Marketing Week columnist and architect of Sport England’s ‘This Girl Can’ campaign will help the brand address key social issues to support its brand purpose of ‘building society, nationwide’.
Adidas plays down Russia World Cup opportunity
Erin LyonsAmid concerns about whether the Russia World Cup presents a brand risk, Adidas’s CEO admits the event is not the sales opportunity it used to be, but says it still offers the chance to build the brand.
What to consider when adopting a test-and-learn approach
Econsultancy TeamWhat are the benefits of adopting a test-and-learn mindset and how can it be done effectively?
Digital is a downstream discipline
Helen EdwardsBrands need big ideas to earn fame, but even though most media spend goes on digital, digital agencies are not set up for creative excellence.
Can brands help football heal after European Super League debacle?
Matt BarkerThe collective silence of sponsors during the European Super League fiasco spoke volumes, but brands should still be looking at ways to rebuild trust and engagement for fans of the beautiful game.
Coca-Cola promotes from within for new UK marketing director
Manny PhamLouise Maugest will lead UK marketing operations, replacing Kris Robbens who takes on a global role as senior director of brand strategy at the soft drink giant.