Marketoonist on influencer fatigue
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Coca-Cola takes ‘One Brand’ marketing strategy global with ‘Taste the Feeling’ campaign
Thomas HobbsCoca-Cola is launching its first global marketing campaign in more than a decade as it takes its ‘One Brand’ strategy global with the introduction of the new ‘Taste the Feeling’ strapline.
Nationwide hires Tanya Joseph for lead comms role
Ellen HammettThe Marketing Week columnist and architect of Sport England’s ‘This Girl Can’ campaign will help the brand address key social issues to support its brand purpose of ‘building society, nationwide’.
Adidas plays down Russia World Cup opportunity
Erin LyonsAmid concerns about whether the Russia World Cup presents a brand risk, Adidas’s CEO admits the event is not the sales opportunity it used to be, but says it still offers the chance to build the brand.
Peter Field responds to ’emotional’ critics of purpose research
Manny PhamPeter Field says criticism of his research was launched before his full findings were released, stating backlash was “emotional” instead of “rational”.
At a loss with pricing? Try applying behavioural science
Richard ShottonA good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.
Tesco, Facebook, TSB: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
‘Keep it simple’: Camelot’s Keith Moor on the secret to being an effective marketing leader
Lucy TesserasAs Marketer of the Year, Camelot CMO Keith Moor believes being an effective marketing leader comes down to building credibility by delivering on promises and having a curious mind.