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McVitie’s new marketing campaign focuses on the issue of loneliness as the brand looks to “embed itself in modern culture”.
E.ON’s new marketing campaign aims to show consumers why it’s more than a utilities provider by focusing on the potential of new energy sources.
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Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.