We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
McVitie’s new marketing campaign focuses on the issue of loneliness as the brand looks to “embed itself in modern culture”.
E.ON’s new marketing campaign aims to show consumers why it’s more than a utilities provider by focusing on the potential of new energy sources.
Mochi ice cream brand Little Moons may have taken its marketing strategy to the next level since it went viral on TikTok earlier this year, but that does not mean the business is “walking away from digital”.
Sir John Hegarty, Jan Gooding and Reach’s Andrew Tenzer have made their cases for the marketing buzzwords, theories and jargon that must be banished from marketing.
P&G spent $130m (£94m) on marketing over the first quarter of its financial year, while also reporting a 5% boost in net sales to $20.3bn (£14.6bn).
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here