Marketoonist on innovation risk
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Innovation, creativity and packing a punch: What makes marketing effective
Marketing Week ReportersWhat is key to creating effective marketing? With entries now open for the Marketing Week Masters Awards, we speak to five of our judges to gain some insight into what goes into an award-winning campaign.
Renovate or innovate? How Carlsberg is revitalising its ‘sleeping giants’
Molly FlemingOff the back of the success of its rebrand of Carlsberg Export, Carlsberg is looking to spark sales growth in other brands including Tetley, San Miguel and namesake beer brand Carlsberg either through innovation or renovation.
Soft drinks brands take up the sugar tax gauntlet with focus on innovation and premiumisation
Molly FlemingWith the sugar tax on soft drinks coming into force on 6 April, the industry’s big players are looking to innovation and premiumisation to kickstart growth in a ‘complacent’ market.
Marketers must do more to end toxic masculinity
Tanya JosephSarah Everard was a marketer like us, and we can honour her memory through work and workplaces that exclude violence from the definition of masculinity.
Tesco beats supermarket rivals to gain biggest Covid brand health boost
Michaela JeffersonTesco CEO Ken Murphy claims it has strengthened its brand health across all metrics this year – but how does the supermarket compare to its UK competitors?
Marketoonist on customer experience
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Coca-Cola to hold marketing spend in countries with slow vaccine rollout
Manny PhamThe beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as CEO James Quincey credits the actions Coca-Cola took during the pandemic in helping its recovery.
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