The shaving subscription service is focusing on its brand purpose, rather than its product, in a new campaign that shines a light on the issue of male suicide.
The marketing campaign promotes new Diet Coke flavours and packaging, but Coca-Cola denies it is refocusing marketing efforts on individual products.
Camelot’s first chief data officer believes data can be a value creator, rather than simply enabling other functions across the business.
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.