The shaving subscription service is focusing on its brand purpose, rather than its product, in a new campaign that shines a light on the issue of male suicide.
The marketing campaign promotes new Diet Coke flavours and packaging, but Coca-Cola denies it is refocusing marketing efforts on individual products.
Camelot’s first chief data officer believes data can be a value creator, rather than simply enabling other functions across the business.
The famous slogan has been revived for KFC’s latest advertising campaign, after a year on temporary hiatus as the brand responded to Covid-19.
We may be living through a pandemic, just emerging from lockdown and fresh from a global crisis, but Walkers and Paddy Power believe now is the right time for marketers to regain their sense of humour.
The drinks giant set up an growth taskforce last year that meets every two weeks to discuss new ideas and creative solutions for problems.
Britvic will spend £6m on marketing its squash brand Robinsons this summer to capitalise on the brand’s recent growth.