Marketoonist on marketing at the point of sale
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
As Spotify goes public with its much-anticipated IPO, Marketing Week explores the opportunities for brands keen to engage the streaming service’s 157 million active users worldwide.
A new marketing campaign for Coca-Cola Classic aims to celebrates the drink’s heritage as it looks to shake off falling sales and price rises caused by the imminent introduction of the sugar tax.
PepsiCo allowed Drinkfinity to operate like a startup as it looks to foster innovation and react faster to new consumer trends.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.