As Spotify goes public with its much-anticipated IPO, Marketing Week explores the opportunities for brands keen to engage the streaming service’s 157 million active users worldwide.
A new marketing campaign for Coca-Cola Classic aims to celebrates the drink’s heritage as it looks to shake off falling sales and price rises caused by the imminent introduction of the sugar tax.
PepsiCo allowed Drinkfinity to operate like a startup as it looks to foster innovation and react faster to new consumer trends.
Consumer confidence remains at record lows as hope fades of quick economic bounceback.
From M&S cutting marketing spend by a third to KFC’s new campaign and changes to how news brands report audiences, catch up on all this week’s biggest marketing news.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the fair way to determine success, to reallocating budgets, it’s been another busy week. All prompted news and analysis on Marketing Week. Here is my take.
The coronavirus pandemic has forced KFC’s marketing to become sharper and more focused than ever, says UK & Ireland marketing director Jack Hinchliffe.