Since launching online in 2014, Glossier has attracted a legion of hardcore fans with its straight-talking approach to beauty that shuns “stale retail” in favour of complete customer centricity.
Amazon is renaming its ad business Amazon Advertising as it looks to simplify its offering and take a bigger slice of the global digital ad market.
Brands are breaking free from one-category products that limit growth and innovation and are taking advantage of consumers’ eagerness to experiment.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.