Marketoonist on marketing automation
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Why direct-to-consumer beauty brand Glossier is ripping up the marketing playbook
Charlotte RogersSince launching online in 2014, Glossier has attracted a legion of hardcore fans with its straight-talking approach to beauty that shuns “stale retail” in favour of complete customer centricity.
Amazon simplifies ad business with rebrand to ‘Amazon Advertising’
Sarah VizardAmazon is renaming its ad business Amazon Advertising as it looks to simplify its offering and take a bigger slice of the global digital ad market.
Category escapology: How brands are breaking free of their core market
Steve HemsleyBrands are breaking free from one-category products that limit growth and innovation and are taking advantage of consumers’ eagerness to experiment.
O2’s Nina Bibby on the ‘genius’ of uniting commerciality and customer
Charlotte RogersAs Nina Bibby unveils her last major campaign for O2 after eight years heading up marketing, she says her team’s ability to drive commercial growth while delivering for customers is one of her proudest achievements.
Celebrate how you support mental health, but always commit to doing more
Tanya JosephIn Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice.
Oystercatchers hires Posterscope’s Gill Huber as managing partner
Michaela JeffersonThe former agency boss replaces Jude Bridge at the helm of the marketing consultancy.
Currys rebrand: Four brands become one as it ‘invests hard’ in simplified proposition
Michaela JeffersonCurrys is by far the superior brand of the four merging businesses, but a number of challenges lie ahead for the electrical goods retailer.
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