Since launching online in 2014, Glossier has attracted a legion of hardcore fans with its straight-talking approach to beauty that shuns “stale retail” in favour of complete customer centricity.
Amazon is renaming its ad business Amazon Advertising as it looks to simplify its offering and take a bigger slice of the global digital ad market.
Brands are breaking free from one-category products that limit growth and innovation and are taking advantage of consumers’ eagerness to experiment.
As we head towards a cookie-less future and brands explore the open web, Asda’s Alex Crowe believes now is the time for retail media to shine.
Marketing director Amy Gilbert explains how the broadband firm ensures its marketing innovations are relevant, credible and connected to the brand.
Insight-driven decisions and a data culture that supports creativity are the lynchpins of the CMO role in today’s digital economy.
Growing online retailer Paws.com is using both technology and a medically-trained customer service team to create a “personalised wellbeing service” for cats and dogs.