We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
America’s favourite sport is gearing up for its Sunday night showcase, even if some brands are refusing to play by the old rules.
Budweiser’s ‘Whassup?’ ads weren’t just part of a hugely successful campaign, they also helped usher in a new age of viral hits and the arrival of urban culture in the advertising mainstream.
The government is considering banning junk food promotions and ‘guilt’ aisles, but it appears a ban on junk food ads is not part of the plan to tackle obesity.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From high street woes to behaviour change, it’s been a busy week. Here is my take.
From Virgin Money’s shift to music sponsorships to Carlsberg and TUI’s ‘welcome back’ marketing campaigns, we’ve rounded up the biggest marketing stories from this week.
Marketers and their agencies still struggle against business realities when trying to push the sustainability agenda, especially now survival is many businesses’ priority.