Marketoonist on agile marketing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tribes, teams, squads: Zoopla on the ‘nitro boost’ of agile working
Charlotte RogersOn a mission to help his marketers hit the ground running and inspired by the mentality of elite athletes, Zoopla CMO Gary Bramall reached for the agile playbook in a bid to ramp up performance.
GSK on why agile marketing has ‘no hard and fast rules’
Marketing Week ReportersSpeaking at the Festival of Marketing, GSK’s Sandra McDill explains why Covid-19 convinced the business that adopting an agile approach was the best way to stay ahead of the game.
Why Boots’ CMO describes the transition to agile working as a ‘statement of intent’
Marketing Week ReportersBrands across the board are adapting the way they operate in order to pounce on opportunities as they arise. Hear how Boots, Lenovo and Habito are future-proofing their marketing teams.
‘Premier league’ marketers: What brands can learn from elite sport
Marketing Week PartnerMarketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
Why TikTok went into ‘professional mode’ to win B2B hearts
Marketing Week ReportersA LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Future Marketing Leaders 2023: George Rivers, Tesco
Marketing Week ReportersMarketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
One beauty brand on becoming a 25-year-old startup after ending exclusivity with Boots
Molly InnesHaving ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.
Comments