Marketoonist on agile marketing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
On a mission to help his marketers hit the ground running and inspired by the mentality of elite athletes, Zoopla CMO Gary Bramall reached for the agile playbook in a bid to ramp up performance.
Speaking at the Festival of Marketing, GSK’s Sandra McDill explains why Covid-19 convinced the business that adopting an agile approach was the best way to stay ahead of the game.
Brands across the board are adapting the way they operate in order to pounce on opportunities as they arise. Hear how Boots, Lenovo and Habito are future-proofing their marketing teams.
Unilever chief digital and commercial officer Conny Braams will leave after over three years leading marketing at the company, in a tenure which saw an increased focus on digital and breaking down “silos” between sales and marketing.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Peroni’s global marketing manager on how it plans to drive growth without sacrificing its premium status.
Inflation in the UK fell to 8.7% in April, but this is unlikely to translate to confident consumers or companies just yet.
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