Marketoonist on being aligned
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Harry Lang: The pros and cons of hitching your brand to a celebrity influencer
Harry LangWorking with celebrities comes with risks and rewards, but self-made social media influencers offer an affordable route to fame for canny marketers.
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Five trends that will reshape media in 2019
Ellen HammettFrom brands getting to grips with ecommerce and personalisation in podcasts, to growing interest in advertising-funded video-on-demand, Marketing Week predicts the media trends that will take shape this year.
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Coca-Cola and Subway’s former CMO on ‘marketing’s dirty little secret’
Molly FlemingFrom the danger of being a dysfunctional client and why FMCG firms should stop resisting change to the power of brand equity, Joe Tripodi shares all after 40 years in marketing.
Navigating the martech maze: How to meet expectations
Morag Cuddeford-JonesThe final instalment in our series looks at having the right implementation in place to ensure marketers get the best out of martech in terms of value and creativity.
National Lottery, Warner Music, Sports Direct: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Helen Edwards: Being a ‘me-too’ brand is more desirable than it sounds
Helen EdwardsIt’s all very well being differentiated, disruptive and revolutionary, but if your main competitor makes a meaningful improvement, your brand will drop behind if you don’t follow suit.
How social can be used as a test bed for innovation
Charlotte RogersRather than fighting against it, brands can use social and the power of crowds as a testing ground for new ideas.