Marketoonist on Black Friday and holiday shopping
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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The best and worst Christmas ads: Marketing Week picks
Marketing Week ReportersWith Christmas ad season well and truly under way, the Marketing Week team picks their Christmas crackers and turkeys among this year’s feast.
Breast pumps and boilers: Meet the brands turning functional products into household names
Lucy TesserasTo go from mundane to must-have, companies have got to look beyond the practicalities of their products to create desirable brands that consumers connect with.
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Why it’s time to pay more for your agencies
Robin BonnMarketers have long needed to do more for less but there’s a commercial and moral case for investing more in agencies and improving wellbeing in the industry.
Facebook refuses to revise micro-targeting policies ahead of the general election
Charlotte RogersPreferring to focus on the robustness of its transparency policies, Facebook has no plans to revise its micro-targeting policies or its approach to political advertising as the UK general election looms.
Boots launches ‘Bootiques’ to help people gift better this Christmas
Ellen HammettThe immersive campaign kicks off with a TV takeover tomorrow evening, which will see the 90-second ad air on ITV, Channel 4, Sky and social media at the same time.
McDonald’s, Facebook, Walkers: 5 things that mattered this week and why
Marketing Week ReportersCatch up on this week’s most important and interesting marketing news including McDonald’s CEO getting the sack, Facebook’s new corporate logo and more Christmas advertising from Walkers, Aldi and M&S.
Is the CMO role fit for purpose?
Marketing Week ReportersIs the increase in roles such as chief customer and chief growth officer reflective of a shift in the nature of marketing or unnecessary window dressing?