Marketoonist on Black Friday and holiday shopping
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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The best and worst Christmas ads: Marketing Week picks
Marketing Week ReportersWith Christmas ad season well and truly under way, the Marketing Week team picks their Christmas crackers and turkeys among this year’s feast.
Breast pumps and boilers: Meet the brands turning functional products into household names
Lucy TesserasTo go from mundane to must-have, companies have got to look beyond the practicalities of their products to create desirable brands that consumers connect with.
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Why it’s time to pay more for your agencies
Robin BonnMarketers have long needed to do more for less but there’s a commercial and moral case for investing more in agencies and improving wellbeing in the industry.
European Super League will need to convince brands of its authenticity
Matt BarkerThe proposed league format takes many of its pointers from the hugely successful US sports model, but can it win over local fans and brands, or is the reputational risk too high?
Personalisation, hiring, retail sales: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
How brands can tackle the growing sophistication of ad fraud
Marketing Week PartnerAdvertisers’ desire for low-cost impressions puts them at risk of buying fraudulent inventory, but they can protect their investments by partnering with platforms using advanced anti-fraud measures.
Adidas on why ‘rebellious optimism’ is more needed than ever
Charlotte RogersIn the context of Covid and the wider change happening in the world over the past 12 months, Adidas’s head of global marketing believes the ‘Impossible Is Nothing’ message is even more critical as it shares untold stories of sports culture.