As members of Marketing Week’s CX50 list demonstrate, companies can only deliver what the customer wants and needs if the whole organisation is aligned.
Marketers often talk about their desire to be more customer-centric, but it won’t be achieved by cutting corners. Brands must invest both time and money to get it right.
Customer closeness used to enable marketers to conduct the orchestra of the marketing mix but too many now are woefully under-prepared and under-trained to play this vital role.
Brands that have not complied with the ICO’s efforts to crack down on data misuse in real-time bidding could be investigated by the data regulator and hit with GDPR fines.
Catch up on all this week’s marketing news including Heineken’s teetotal James Bond ad, the return of This Girl Can and marketing budgets on the up.
The Women’s Sport Trust is pairing marketers from Sainsbury’s, Disney and Facebook with female athletes in a bid to amplify the message around women’s sport.
As Snapchat’s user base continues to grow, the platform is becoming more appealing to brands both large and small.