Marketoonist on brand love
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Häagen-Dazs on how it’s trying to become an ‘iconic’ brand again
Sarah VizardThe ice cream brand’s top UK marketer wants to build on last year’s Wimbledon campaign to rebuild relevance, particularly among millennials, as it looks to get back to its disruptive roots.
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Ritson: If BMW is too radical with its brand revitalisation it will be on the road to failure
Mark RitsonBMW’s brand revitalisation efforts must find the perfect balance between heritage and modernity. It’s going to be a tough job but with former Mini marketer leading the charge the brand is in good hands.
Why building long-term brand loyalty starts from within
Thomas HobbsBrands must understand every aspect of consumers’ lives and strengthen social bonds if they want to secure loyal, happy customers, but first they need to empower employees, according to new research shown exclusively to Marketing Week.
Profit warnings, digital advertising, menopause: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Unilever hires former Heinz finance boss to replace Jope as CEO
Michaela JeffersonHein Schumacher says he is convinced of Unilever’s “growth potential” and promises to deliver a “step-up in business performance”.
Nike, Walkers, Flybe: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Salary Survey 2023: Demand for content roles rises as hiring presses ahead
Molly InnesAs brands continue to hire in 2023 despite the economic headwinds, content emerges as an in-demand role for businesses across the marketing spectrum.