Marketoonist on brand love
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Häagen-Dazs on how it’s trying to become an ‘iconic’ brand again
Sarah VizardThe ice cream brand’s top UK marketer wants to build on last year’s Wimbledon campaign to rebuild relevance, particularly among millennials, as it looks to get back to its disruptive roots.
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Ritson: If BMW is too radical with its brand revitalisation it will be on the road to failure
Mark RitsonBMW’s brand revitalisation efforts must find the perfect balance between heritage and modernity. It’s going to be a tough job but with former Mini marketer leading the charge the brand is in good hands.
Why building long-term brand loyalty starts from within
Thomas HobbsBrands must understand every aspect of consumers’ lives and strengthen social bonds if they want to secure loyal, happy customers, but first they need to empower employees, according to new research shown exclusively to Marketing Week.
Marketing Week Masters awards open for entries
Marketing Week ReportersThe Marketing Week Masters awards return with new judges, entry criteria and categories.
Virgin, Direct Line, Deliveroo: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Almost two-thirds of female marketers considered quitting due to Covid
Matthew ValentineA staggering 60% of female marketers have left or considered leaving the profession as a result of Covid-19 – more than any other industry – according to new research from LinkedIn.
‘Sneaky sexism’ is on the rise in advertising
Lucy TesserasMuch has been said about the need to eradicate out-of-date portrayals of women from advertising yet the problem is far from fixed, with new research laying bare the extent of the problem.