KFC’s UK CMO believes its response to the chicken crisis is a testament to the strength of its relationship with agency Mother and shows a brand that is confident in its identity and place in a modernising fast food market.
Unprecedented access to the athletes’ journeys as they attempted to run the first sub-two hour marathon was at the heart of #Breaking2’s global appeal, says Nike brand communications director Mark McCambridge.
Honouring more than a century of history, while adjusting to the rise of social media and its growing youth audience, is the balancing act as Wimbledon looks to build on the “golden era” of tennis.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.