Marketoonist on brand purpose
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Thomas Barta: Marketers will find purpose in their brand’s zone of lies
Charlotte RogersTo embrace a purpose-driven agenda marketers need to understand their company’s failings and then act as change leaders, mobilising the businesses from the top down.
Why patience and purpose are key lessons for young marketers
Marketing Week ReportersMarketing Week Explores: Speaking at the School of Marketing’s debut event, marketers advise young people considering a career in the industry to nail down what makes them different, prioritise their purpose and learn to be patient.
‘It’s not a marketing gimmick’: Mars on the power of purpose in a polarised world
Charlotte RogersAs Mars rolls-out its global rebrand and purpose statement, Michele Oliver says it’s more important than ever for brands to stand for something, while marketers must act as cheerleaders for creativity that genuinely makes the world a better place.
One M&S marketer on how a data science apprenticeship propelled her career
Charlotte RogersUndertaking a Level 4 apprenticeship unlocked both a love of data and a path to career progression for Marks & Spencer marketer Imogen Reid.
Marketoonist on brand experience and the metaverse
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
3 questions I wish I’d asked as a junior marketer: Pentland’s Penny Herriman
Charlotte RogersThe CMO of the business behind Speedos, Berghaus and Ellesse believes in the power of curiosity, asking questions and finding a work culture where you can truly be yourself.
The ‘product delusion’ is holding B2B back
Peter WeinbergThere’s plentiful research to show buyers don’t make purchases logically, yet B2B marketers still try to make sales largely based on product features.
Comments