To embrace a purpose-driven agenda marketers need to understand their company’s failings and then act as change leaders, mobilising the businesses from the top down.
Marketing Week Explores: Speaking at the School of Marketing’s debut event, marketers advise young people considering a career in the industry to nail down what makes them different, prioritise their purpose and learn to be patient.
As Mars rolls-out its global rebrand and purpose statement, Michele Oliver says it’s more important than ever for brands to stand for something, while marketers must act as cheerleaders for creativity that genuinely makes the world a better place.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
The campaign’s use of contemporary descriptors was meant to spark a debate and coverage beyond the ads and force a reappraisal of the career options the Army offers. It worked, achieving its targets at a lower cost.
The 200-year-old brand is investing in marketing, restructuring the business and becoming more reactive on social, all in a bid to get people eating fish one more time a week.
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