Marketoonist on brand purpose
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Thomas Barta: Marketers will find purpose in their brand’s zone of lies
Charlotte RogersTo embrace a purpose-driven agenda marketers need to understand their company’s failings and then act as change leaders, mobilising the businesses from the top down.
Why patience and purpose are key lessons for young marketers
Marketing Week ReportersMarketing Week Explores: Speaking at the School of Marketing’s debut event, marketers advise young people considering a career in the industry to nail down what makes them different, prioritise their purpose and learn to be patient.
‘It’s not a marketing gimmick’: Mars on the power of purpose in a polarised world
Charlotte RogersAs Mars rolls-out its global rebrand and purpose statement, Michele Oliver says it’s more important than ever for brands to stand for something, while marketers must act as cheerleaders for creativity that genuinely makes the world a better place.
Virgin Media: This is the time for us to show who we really are
Sarah VizardVirgin Media cancelled a planned ad shoot at the last minute over concerns about coronavirus and instead created a campaign to champion the spirit of the UK that it hopes will resonate because of the work it is doing behind the scenes.
Marketoonist on marketing budget cuts
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Eve Sleep promotes CMO Cheryl Calverley to CEO
Sarah VizardCalverley is taking on her first general management role after a 15-year career in marketing and has been tasked with securing a “sustainable and profitable future” for the sleep wellness company.
Arts marketers go digital to forge a legacy beyond lockdown
Matt BarkerBy embracing innovative technology and ideas, arts organisations are finding new ways to survive the lockdown and build engagement for the future.
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