To embrace a purpose-driven agenda marketers need to understand their company’s failings and then act as change leaders, mobilising the businesses from the top down.
Marketing Week Explores: Speaking at the School of Marketing’s debut event, marketers advise young people considering a career in the industry to nail down what makes them different, prioritise their purpose and learn to be patient.
As Mars rolls-out its global rebrand and purpose statement, Michele Oliver says it’s more important than ever for brands to stand for something, while marketers must act as cheerleaders for creativity that genuinely makes the world a better place.
Marketing leaders from EY, Vodafone Business, KPMG and Quickbooks share their thoughts on the value of distinctive assets and tone of voice in the next installment of our series on what it takes to build B2B brands effectively.
Startups may be nimble and free to take risks, but that’s because they have to be. There are far more benefits to having the resources of a big brand.
The amount spent on promotions increased by 4% versus the same month last year, according to data from Kantar, as supermarkets compete to out-do each other on price in an ever-competitive environment.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here