Salesforce is taking a more creative and longer-term approach to marketing as it looks to make clear its points of difference in an increasingly competitive sector.
Renault’s new ad featuring a lesbian couple is a beautiful story and cultural statement, but the brand’s presence is nowhere near distinctive enough.
Our video series on marketing effectiveness in B2B continues with Microsoft’s Michael Cunningham, explaining why business brands need to invest at the top of the funnel, not just focus on leads.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Battersea Dogs & Cat’s Home has used digital to transform its outdated application process and underused social media to connect with the public online.
Grocery retailers like Sainsbury’s and Marks & Spencer are hoping to tap into the growth of convenience culture as they attempt to claim a greater share of spend among urban shoppers.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.