Salesforce is taking a more creative and longer-term approach to marketing as it looks to make clear its points of difference in an increasingly competitive sector.
Renault’s new ad featuring a lesbian couple is a beautiful story and cultural statement, but the brand’s presence is nowhere near distinctive enough.
Our video series on marketing effectiveness in B2B continues with Microsoft’s Michael Cunningham, explaining why business brands need to invest at the top of the funnel, not just focus on leads.
From Unilever finally appointing a new marketing boss to KFC’s ban for its ‘What the cluck’ ad and the brands promoting disabled workers, catch up on all the major marketing news from the past week.
From the rise of anti-advertising advertising, courtesy of Oasis and BrewDog, to the crumbling casual dining market and WeWork’s failed IPO, 2019 has not been a good year for everyone in the marketing world.
During the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
We’ve shortlisted 16 campaigns but now we want our readers to pick the best marketing campaign of 2019.