Influencer marketing has the potential to deliver greater efficiencies and return on investment, yet marketers have long struggled to measure its impact effectively.
Peter Field and Les Binet have shown us a model for how short- and long-term marketing work together but the reality is achieving this in practice is hard.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
As it launches its first product-focused campaign to drive awareness and consideration, head of brand Rachel Kerrone explains why Starling will not use an “off the shelf” approach to advertising.
Founded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
We arm you with all the numbers you need to tackle the week ahead.
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