Marketoonist on cancelling services
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
The new campaign is the first piece of work Mothercare has done with new creative agency Mcgarrybowen in an effort to “re-establish” the brand amid financial pressures.
KFC is using the festive period to remind people that while turkeys are for Christmas, chickens are for the other 364 days of the year.
A host of technologies and tactical considerations are on marketers’ radars as they seek to help shoppers choose their brands over the competition, especially during key shopping periods such as Black Friday and Christmas.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
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Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.