Marketoonist on cancelling services
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Mothercare pulls on heartstrings with first major ad campaign in a decade
Ellen HammettThe new campaign is the first piece of work Mothercare has done with new creative agency Mcgarrybowen in an effort to “re-establish” the brand amid financial pressures.
Battle of the birds: Chicken and turkey go beak-to-beak in KFC Christmas ad
Ellen HammettKFC is using the festive period to remind people that while turkeys are for Christmas, chickens are for the other 364 days of the year.
Watch on-demand: How to reach shoppers at key moments
Marketing Week ReportersA host of technologies and tactical considerations are on marketers’ radars as they seek to help shoppers choose their brands over the competition, especially during key shopping periods such as Black Friday and Christmas.
Marketers up traditional media budgets amid increased competition
Ellen HammettWhile there were no changes to overall marketing budgets in the second quarter, according to the IPA’s quarterly Bellwether, marketers increased spend on main media advertising, suggesting they are investing in long-term brand health.
Digital TV must overcome its contradictions if it wants to attract more ad dollars
Ben DavisDigital TV is becoming ever more popular among consumers, yet it lags behind in advertisers’ plans. Yet as the siloes between digital and TV break down, it is an area brands should find worth exploring.
‘It’s much easier when you win’: How NatWest rode the rollercoaster of England’s Cricket World Cup triumph
Sarah VizardNatWest picked the right time to be the main sponsor of England cricket after both the men’s and women’s teams won the World Cup, with sport sponsorship playing a key role in turning around perceptions of the brand.
Vauxhall boss admits brand positioning was ‘unsustainable’ as he drives turnaround strategy
Molly FlemingStephen Norman became managing director of the car marque last year after four decades in car marketing, and has spent the past 18 months repositioning the floundering car brand.
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