Marketoonist on cancelling services
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Mothercare pulls on heartstrings with first major ad campaign in a decade
Ellen HammettThe new campaign is the first piece of work Mothercare has done with new creative agency Mcgarrybowen in an effort to “re-establish” the brand amid financial pressures.
Battle of the birds: Chicken and turkey go beak-to-beak in KFC Christmas ad
Ellen HammettKFC is using the festive period to remind people that while turkeys are for Christmas, chickens are for the other 364 days of the year.
Watch on-demand: How to reach shoppers at key moments
Marketing Week ReportersA host of technologies and tactical considerations are on marketers’ radars as they seek to help shoppers choose their brands over the competition, especially during key shopping periods such as Black Friday and Christmas.
There’s no downside for Boohoo in buying Debenhams’ brand
Mark RitsonCritics might scorn the fit but consumers care little about corporate ownership, and acquiring the Debenhams brand at a knockdown price helps Boohoo target more profitable customers.
Industry looks to address diversity and inclusion problem with major census
Russell ParsonsThe Advertising Association, ISBA and IPA are joining forces to assess the extent of the industry’s diversity and inclusion problem, with the results being used to devise a plan of action.
Channel 4 on the lookout for new marketing director amid reshuffle
Matthew ValentineThe broadcaster is on the hunt for a marketing director and communications director, both of whom will report into Channel 4 CMO Zaid Al-Qassab.
Meet the car brands shifting gear as buyers go digital
Matthew ValentineFrom digital-first customer journeys to pushing the electrification agenda, car marques such as BMW, Audi and Kia are switching strategies to ensure their marketing keeps pace with consumers.
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