Marketoonist on cancelling services
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Mothercare pulls on heartstrings with first major ad campaign in a decade
Ellen HammettThe new campaign is the first piece of work Mothercare has done with new creative agency Mcgarrybowen in an effort to “re-establish” the brand amid financial pressures.
Battle of the birds: Chicken and turkey go beak-to-beak in KFC Christmas ad
Ellen HammettKFC is using the festive period to remind people that while turkeys are for Christmas, chickens are for the other 364 days of the year.
Watch on-demand: How to reach shoppers at key moments
Marketing Week ReportersA host of technologies and tactical considerations are on marketers’ radars as they seek to help shoppers choose their brands over the competition, especially during key shopping periods such as Black Friday and Christmas.
How the British Heart Foundation’s restructure will help unite marketing and drive donations
Manny PhamThe British Heart Foundation has seen income plummet during the pandemic, but it is looking to bounce back by uniting its marketing and fundraising teams and shining the light on research as part of its new strategy.
Revealed: Marketing Week Masters 2021 Brand of the Year shortlist
Marketing Week ReportersFive brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
Vote for your 2021 Brand of the Year
Marketing Week ReportersThe shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
Why brands must face up to the employee burnout crisis
Matt BarkerAs we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Comments