Marketoonist on Cannes Lions
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Why one B2B business is trying to market more like a consumer brand
Sarah VizardSAP has an ambition to become the first pure-play B2B company to make it into the top 10 on BrandZ’s most valuable brands list through a focus on creativity, storytelling and the needs of its customers.
1 Comment
How Birds Eye is measuring ‘return on creative investment’
Sarah VizardBirds Eye has overhauled its marketing strategy to put a greater focus on creativity, a move that is already having an impact on its performance and how it views investment in creativity.
3 Comments
How the portrayal of women in media has changed
Leonie RoderickWhile brands are less likely to stereotype in their advertising, there is still a way to go when it comes to the representation of women on screen and in print.
James Bond’s latest repositioning should be a lesson to brands looking to adapt to a new era
Mark RitsonBy unveiling that 007 will be a black woman in the next James Bond movie, the producers of the franchise have learned a lesson all brands should take heed of – brands that want to stay relevant and true to their identity must continue to evolve.
Inside Paddy Power’s campaign to ‘call bullsh*t’ on football shirt sponsorship
Charlotte RogersPaddy Power’s PR boss discusses its Huddersfield Town sponsorship, including the Twitter storm it caused following the launch of a controversial branded sash on the kit and how it was all part of a wider campaign calling time on football shirt sponsorships.
‘Innovative, optimistic, modern’: Vodafone launches major brand refresh
Sarah VizardVodafone is hoping to show a “confident and modern” brand as it launches a new campaign amid the rollout of both its 5G services and new rules that make it easier to switch mobile operator.
Festival of Marketing partners with School of Marketing to encourage young people into the sector
Marketing Week ReportersThe competition for twenty 16-18 year-olds will take place at the Festival on 11 October.