Marketoonist on Cannes Lions
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Why one B2B business is trying to market more like a consumer brand
Sarah VizardSAP has an ambition to become the first pure-play B2B company to make it into the top 10 on BrandZ’s most valuable brands list through a focus on creativity, storytelling and the needs of its customers.
1 Comment
How Birds Eye is measuring ‘return on creative investment’
Sarah VizardBirds Eye has overhauled its marketing strategy to put a greater focus on creativity, a move that is already having an impact on its performance and how it views investment in creativity.
3 Comments
How the portrayal of women in media has changed
Leonie RoderickWhile brands are less likely to stereotype in their advertising, there is still a way to go when it comes to the representation of women on screen and in print.
‘We will use our powers’: ICO prepares to go to battle with ad tech industry
Ellen HammettBrands that have not complied with the ICO’s efforts to crack down on data misuse in real-time bidding could be investigated by the data regulator and hit with GDPR fines.
Heineken, James Bond, First Direct: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all this week’s marketing news including Heineken’s teetotal James Bond ad, the return of This Girl Can and marketing budgets on the up.
Top marketers pledge to take women’s sport to the ‘next level’
Charlotte RogersThe Women’s Sport Trust is pairing marketers from Sainsbury’s, Disney and Facebook with female athletes in a bid to amplify the message around women’s sport.
Getting started with Snapchat: A guide for marketers
Econsultancy TeamAs Snapchat’s user base continues to grow, the platform is becoming more appealing to brands both large and small.