Marketoonist on Cannes Lions
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Why one B2B business is trying to market more like a consumer brand
Sarah VizardSAP has an ambition to become the first pure-play B2B company to make it into the top 10 on BrandZ’s most valuable brands list through a focus on creativity, storytelling and the needs of its customers.
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How Birds Eye is measuring ‘return on creative investment’
Sarah VizardBirds Eye has overhauled its marketing strategy to put a greater focus on creativity, a move that is already having an impact on its performance and how it views investment in creativity.
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How the portrayal of women in media has changed
Leonie RoderickWhile brands are less likely to stereotype in their advertising, there is still a way to go when it comes to the representation of women on screen and in print.
Brands’ secret weapon: Why metadata will make you a better marketer
Erica GunnImage recognition within digital asset management software can now assign keywords and other metadata automatically, cutting the time marketers waste searching for files.
Discounters boost TV investment as they look to maintain market share momentum
Michaela JeffersonData shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains.
‘A big transition’: How Boohoo Group’s marketing strategy is evolving
Molly InnesAs Boohoo Group integrates new brands into the fold and expands into the US, it has become more customer centric and less focused on last-click ROI, with its top marketer admitting it hadn’t been “spending our money effectively”.
Data privacy, sponsorship, online accessibility: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.