Marketoonist on consent fatigue and GDPR
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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‘It was a piece of magic’: How Levi’s ‘Laundrette’ ad led to an 800% sales boost
Russell ParsonsThe Inside Story: The classic 1985 Levi’s ‘Laundrette’ ad by agency BBH is admired for its craft, but like most great marketing it was grounded in insight, and boosted sales of a struggling product in a moribund category.
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Gillette brand takes a hit as ‘#metoo’ ad backfires
Sarah VizardThe P&G-owned brand has seen consumer perceptions in the UK plummet in the wake of the ad, which has been both criticised and applauded for its attempt to tackle toxic masculinity.
Tesco brings back Morph and Mr Motivator for latest leg of centenary campaign
Ellen HammettA new bunch of iconic characters from the past are returning to TV screens to help Britain’s largest supermarket promote “100 years of great value”.
Fever-Tree, Pret, BT: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Liverpool FC kicks off YouTube subscription model
Matt BarkerLiverpool FC is hoping to retain its strong local identity and build a formidable international fanbase with the roll-out of its subscriber only YouTube channel.
Marketing’s claim to the C-suite is more than strong enough
Helen EdwardsMarketing is infuriatingly hard to articulate, and apt to languish unnoticed and unappreciated by those in harder-edged corporate roles. It can, however, make the difference between a corporation and its brands hobbling along the ground or soaring up into the stratosphere.
‘We will use our powers’: ICO prepares to go to battle with ad tech industry
Ellen HammettBrands that have not complied with the ICO’s efforts to crack down on data misuse in real-time bidding could be investigated by the data regulator and hit with GDPR fines.