Marketoonist on consent fatigue and GDPR
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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‘It was a piece of magic’: How Levi’s ‘Laundrette’ ad led to an 800% sales boost
Russell ParsonsThe Inside Story: The classic 1985 Levi’s ‘Laundrette’ ad by agency BBH is admired for its craft, but like most great marketing it was grounded in insight, and boosted sales of a struggling product in a moribund category.
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Gillette brand takes a hit as ‘#metoo’ ad backfires
Sarah VizardThe P&G-owned brand has seen consumer perceptions in the UK plummet in the wake of the ad, which has been both criticised and applauded for its attempt to tackle toxic masculinity.
Tesco brings back Morph and Mr Motivator for latest leg of centenary campaign
Ellen HammettA new bunch of iconic characters from the past are returning to TV screens to help Britain’s largest supermarket promote “100 years of great value”.
Gender pay gap, P&G, Netflix: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all the big marketing news from this week including Netflix becoming the UK’s top brand, the ridiculous gender pay gap in marketing and the revival of P&G’s shaving sales.
Getting started with TikTok: A guide for marketers
Econsultancy TeamAfter the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.
Brand consistency is the key to survival in today’s digital economy
Marketing Week PartnerThe slightest discrepancy in your branding online can destroy consumer trust, which is why digital asset management helps boost revenues and mitigate risk as well as cutting costs.
How Budweiser’s ‘Whassup?’ ushered in the era of viral ads
Matt BarkerBudweiser’s ‘Whassup?’ ads weren’t just part of a hugely successful campaign, they also helped usher in a new age of viral hits and the arrival of urban culture in the advertising mainstream.