Marketoonist on customer-centric advertising
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Facebook refuses to revise micro-targeting policies ahead of the general election
Charlotte RogersPreferring to focus on the robustness of its transparency policies, Facebook has no plans to revise its micro-targeting policies or its approach to political advertising as the UK general election looms.
Brands found targeting junk food ads at children online
Sarah VizardAn investigation by the ad watchdog found brands including McDonald’s, Lidl and Marks & Spencer running ads for food high in fat, sugar or salt alongside videos on YouTube channels directed at children, although there is no suggestion the companies were actively targeting under-16s.
New rules hit gambling brands targeting under-18s
Charlotte RogersOnline gambling ads featuring animated characters, celebrities or influencers who appeal to under-18s will be banned to protect children from harm.
Praise is the ‘most powerful weapon’ in any leader’s armoury, says Lorraine Heggessey
Lucy TesserasLorraine Heggessey, who has led transformation at high profile media brands including the BBC, says good leadership is built on communication, because there is “no point having the best strategy in the world if nobody knows what it is”.
Purpose could be ‘the death of brands’, warns Byron Sharp
Michaela JeffersonWarning of a ‘cultural cringe’ and sense of insecurity within marketing, Professor Byron Sharp is calling on marketers to stop the self-hatred and have more pride in their profession.
Nationwide’s CMO on why marketers should not let themselves be ‘patronised’
Manny PhamRather than allowing themselves to be pigeonholed as the ‘colouring-in department’, marketers should demonstrate what they deliver for the business, argues Nationwide CMO Sara Bennison.
Eve Sleep CEO: Growth does not come for free
Charlotte RogersAs marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.
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