Marketoonist on customer experience
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
The best marketing campaigns of 2018: Part 2
Marketing Week ReportersFrom a finger-licking good apology and a laundry ad with a difference, to brands joining forces to stamp out online abuse, we look at some of 2018’s most memorable and thought-provoking campaigns. In no particular order they are…
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Five trends that will reshape media in 2019
Ellen HammettFrom brands getting to grips with ecommerce and personalisation in podcasts, to growing interest in advertising-funded video-on-demand, Marketing Week predicts the media trends that will take shape this year.
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Co-op, Amazon, Ryanair: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How the aid sector plans to reverse a ‘cataclysmic’ drop in support
Michaela JeffersonThe UK’s international aid organisations are launching a joint campaign for the first time, aimed at rebuilding the prospects of the entire category.
Pricing strategy and building to an IPO: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
Brands’ hiring intentions remain ‘strong’ but begin to soften
Michaela JeffersonWhile more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Volvo on using its ‘creative superpowers’ to attract next generation drivers
Matthew ValentineTargeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.