Marketoonist on customer experience
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
The best marketing campaigns of 2018: Part 2
Marketing Week ReportersFrom a finger-licking good apology and a laundry ad with a difference, to brands joining forces to stamp out online abuse, we look at some of 2018’s most memorable and thought-provoking campaigns. In no particular order they are…
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Five trends that will reshape media in 2019
Ellen HammettFrom brands getting to grips with ecommerce and personalisation in podcasts, to growing interest in advertising-funded video-on-demand, Marketing Week predicts the media trends that will take shape this year.
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Co-op, Amazon, Ryanair: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How social can be used as a test bed for innovation
Charlotte RogersRather than fighting against it, brands can use social and the power of crowds as a testing ground for new ideas.
Eve shakes up agency set-up as it launches first campaign under new brand positioning
Sarah VizardCMO Cheryl Calverley eschewed the usual agency model for a more flexible set-up in its first major campaign to bring the Eve brand to life.
Unilever, Waitrose, M&S: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all this week’s marketing news, including Sainsbury’s new CMO, the ousting of Marks & Spencer fashion boss Jill McDonald and the sponsorship opportunities around the Netball World Cup.
Marketing Week to launch 100 most effective marketers list
Marketing Week ReportersThe Marketing Week Top 100, sponsored by Salesforce, will be chosen by a judging panel including Marketing Week columnist Mark Ritson, former AMV BBDO chief Dame Cilla Snowball and Tom Fishburne, aka The Marketoonist.