From the direct-to-consumer opportunity to the Amazon effect, digital is shaping how FMCG brands reach and engage with consumers.
The tech industry leads the way in customer satisfaction, while the logistics, energy and water sectors lag far behind, according to new research from the company behind NPS shared exclusively with Marketing Week.
Excelling at customer experience means using the right technology and linking up data effectively across your brand channels, as the members of our CX50 list prove.
Peter Field and Les Binet have shown us a model for how short- and long-term marketing work together but the reality is achieving this in practice is hard.
With brands increasingly looking to do more with less in the Covid-19 era, is the age of the old school one-stop-shop agency coming to an end?
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Coca-Cola and McDonald’s signalling a return to marketing, to the virtues of zero-based budgeting, it’s been a busy week on Marketingweek.com. Here is my take.
Channel 4 is running an ad break takeover this evening that aims to support local businesses by highlighting that the British high street is back open.