Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The 140-second ad, which tells the story of Elton John’s life after he received a piano for Christmas, marks a change in creative direction for the retailer although keeps its festive positioning focused on thoughtful giving.
From dancing turkeys and baubles, to fairy lights and a plug, Sainsbury’s is hoping its theatrical festive ad will inspire the nation to ‘give all we’ve got for the ones we love’.
Aviva says marketing will play a “crucial role” as it looks to drive future growth, with the newly-created chief customer and marketing role designed to help it achieve those ambitions.
The sportswear retailer retained the majority of its revenues after moving consumers online during last year’s Covid-19 lockdowns, but physical retail remains a key component of its long-term plans.
Learn how Nationwide used comedy to reframe how consumers’ view their finances and arrest the decline in savings rates.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here