Marketoonist on customer experience
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Google, Nissan, junk food ads: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
John Lewis ditches traditional Christmas ad for Elton John biopic
Ellen HammettThe 140-second ad, which tells the story of Elton John’s life after he received a piano for Christmas, marks a change in creative direction for the retailer although keeps its festive positioning focused on thoughtful giving.
Sainsbury’s goes big for Christmas with all-singing, all-dancing ad
Ellen HammettFrom dancing turkeys and baubles, to fairy lights and a plug, Sainsbury’s is hoping its theatrical festive ad will inspire the nation to ‘give all we’ve got for the ones we love’.
Today’s marketers are missing true customer insight
Cheryl CalverleyCustomer closeness used to enable marketers to conduct the orchestra of the marketing mix but too many now are woefully under-prepared and under-trained to play this vital role.
John Lewis, Ikea and M&S top UK brand health rankings
Ellen HammettIn spite of a challenged high street, retailers lead YouGov BrandIndex’s brand health rankings, while Netflix takes the top spot for most improved.
How Three is positioning the brand beyond mobile
Ellen HammettA focus on social content and partnerships is allowing Three to engage with customers in new and immersive ways.
How eBay built a ‘human ecosystem’ on customer-centricity
Steve HemsleyOnline auction giant eBay is extending its customer-centric approach to help SMEs in Wolverhampton revive the struggling high street.
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