During the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
The beauty industry is a saturated market, meaning a stand-out product or interesting story is no longer enough to succeed as consumers become increasingly demanding and more digitally-savvy than ever before.
Excelling at customer experience means using the right technology and linking up data effectively across your brand channels, as the members of our CX50 list prove.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From Autoglass to Netflix to Just Eat, Mark Ritson explores the brands with the most effective sonic assets.
The UK’s international aid organisations are launching a joint campaign for the first time, aimed at rebuilding the prospects of the entire category.