Marketoonist on poor customer service
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Jägermeister on ecommerce: If you’re not failing you’re not trying hard enough
Molly FlemingJägermeister is looking to innovative new ways to make its brand more accessible online, including a tie-up with age verification app Yoti that means customers will be able to pay with a debit card for the first time.
Holland & Barrett wins TfL diversity competition with campaign aiming to break the ‘taboo’ around the menopause
Sarah VizardThe retailer won £500,000 of prominent ad outdoor ad space across London with a campaign focused on the most difficult aspects women face during the menopause.
Amazon, Uber, ITV: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketing careers and joining up loyalty: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
BMW invests ‘hundreds of millions’ in digital transformation
Matthew ValentineThe car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
How a focus on consumer behaviour increased demand for Irish white fish
Matthew ValentineConsumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
L’Oréal on why it pays to speed up innovation in times of crisis
Charlotte RogersRather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.