Jägermeister is looking to innovative new ways to make its brand more accessible online, including a tie-up with age verification app Yoti that means customers will be able to pay with a debit card for the first time.
The retailer won £500,000 of prominent ad outdoor ad space across London with a campaign focused on the most difficult aspects women face during the menopause.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The growth of direct-to-consumer brands is not just about the flight to ecommerce during Covid, but also offering convincing answers to consumers’ questions.
The sportswear brand cut spend related to events such as the Oympics but “doubled down” on digital as ecommerce sales almost doubled.
We round-up the biggest news from the week including UKTV’s ambitious brand revitalisation, how Häagen-Dazs is capitalising on its momentum by doubling digital investment and your chance to vote for the Brand of the Year.
Rather than letting Covid-19 put it off its stride, UKTV is investing in a major brand repositioning project as it looks to get match fit for the post-lockdown world.