Marketoonist on data, privacy and brand trust
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
It’s time to ditch your job description
Thomas BartaToo many marketers are sticking rigidly to their contracted responsibilities: what they need is not a job description but a job purpose.
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Gary Vaynerchuk is wrong, wrong, wrong, wrong, wrong about media
Mark RitsonAs Gary Vaynerchuk continues to dominate much of the debate on marketing around the globe, our branding columnist suggests he is wrong – repeatedly – about the respective value of TV and social media.
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The best and worst Christmas ads: Marketing Week picks
Marketing Week ReportersWith Christmas ad season well and truly under way, the Marketing Week team picks their Christmas crackers and turkeys among this year’s feast.
Lacking in ‘craveability’: Subway overhauls brand to bring it ‘into the future’
Niamh CarrollAfter undertaking extensive consumer research, Subway has overhauled its menu to make it more tempting and prevent “order paralysis”, the first step in its wider transformation plan.
Oystercatchers chair launches Suki’s Steps to raise money for Macmillan
Lucy TesserasSuki Thompson, the founder of Let’s Reset and Oystercatchers chair, has launched a charity walk to raise funds for Macmillan Cancer Support.
Marketing salaries, media trust, budgets: 5 interesting stats to start your week
Rachel LawlerWe arm you with all the numbers you need to tackle the week ahead.
Marketoonist on notification fatigue
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here