Marketoonist on data, privacy and brand trust
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
It’s time to ditch your job description
Thomas BartaToo many marketers are sticking rigidly to their contracted responsibilities: what they need is not a job description but a job purpose.
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Gary Vaynerchuk is wrong, wrong, wrong, wrong, wrong about media
Mark RitsonAs Gary Vaynerchuk continues to dominate much of the debate on marketing around the globe, our branding columnist suggests he is wrong – repeatedly – about the respective value of TV and social media.
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The best and worst Christmas ads: Marketing Week picks
Marketing Week ReportersWith Christmas ad season well and truly under way, the Marketing Week team picks their Christmas crackers and turkeys among this year’s feast.
Marketers on furlough offered ‘golden ticket’ to learning hub
Lucy TesserasThe Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.
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Three axioms and three questions that summarise all of brand strategy
Mark RitsonBrand strategy is not complicated, it’s just the systematic application of the basics all marketers are taught. Here’s a simple way to be sure you’re taking the right steps – in the right order.
How Tesco’s customer focus enabled it to be ‘faster, quicker and sharper’
Marketing Week ReportersThe supermarket’s UK CEO and chief customer officer share how putting consumers at the heart of what it does enabled Tesco to adapt at speed during the pandemic.
Marketers search for ‘green shoots of recovery’ as budget cuts continue
Matthew ValentineThe latest IPA Bellwether data finds the worsening pandemic and Brexit reality took a toll on marketing budgets during the fourth quarter, but optimism is growing that the sector will bounce back.