Marketoonist on data, privacy and brand trust
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
It’s time to ditch your job description
Thomas BartaToo many marketers are sticking rigidly to their contracted responsibilities: what they need is not a job description but a job purpose.
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Gary Vaynerchuk is wrong, wrong, wrong, wrong, wrong about media
Mark RitsonAs Gary Vaynerchuk continues to dominate much of the debate on marketing around the globe, our branding columnist suggests he is wrong – repeatedly – about the respective value of TV and social media.
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The best and worst Christmas ads: Marketing Week picks
Marketing Week ReportersWith Christmas ad season well and truly under way, the Marketing Week team picks their Christmas crackers and turkeys among this year’s feast.
‘We must think collectively, not competitively’: Ovo hopes to trigger change with sustainable marketing strategy
Erin LyonsOvo Energy has outlined a number of new measures to reduce the carbon impact of its marketing, but its director of brand and marketing acknowledges this might be easier said than done.
The evolution of direct-to-consumer brands and their marketing
Nikki GillilandAs the DTC sector matures, direct-to-consumer brands are borrowing strategy ideas from established brands, and vice versa, as they look to build sustainable businesses.
Would you take privacy advice from Facebook?
Ellen HammettFacebook wants to educate people on privacy, but going to Facebook for a privacy check-up is like asking David Cameron for advice on Brexit.
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Today’s marketers are missing true customer insight
Cheryl CalverleyCustomer closeness used to enable marketers to conduct the orchestra of the marketing mix but too many now are woefully under-prepared and under-trained to play this vital role.