Too many marketers are sticking rigidly to their contracted responsibilities: what they need is not a job description but a job purpose.
As Gary Vaynerchuk continues to dominate much of the debate on marketing around the globe, our branding columnist suggests he is wrong – repeatedly – about the respective value of TV and social media.
With Christmas ad season well and truly under way, the Marketing Week team picks their Christmas crackers and turkeys among this year’s feast.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How will graduates find entering the workplace during a downturn? We ask the class of 2008 how they coped.
TUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the squeeze on marketing roles to the question of loyalty, it’s been a busy week.