With the affiliate marketing industry worth £1.3bn and forecast to grow, it continues to adopt new technologies and ways of working to meet the needs of brands.
As well as being a brand shorthand for consumers colour communicates at a more subliminal level and can even impact the bottom line if used correctly.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Find out how brands in sectors affected by Covid-19 can use customer data to keep up-to-date with trends transforming buying behaviour.
Brands that profess to support racial justice on social media without a single black board member aren’t helping the cause, they’re just being hypocrites.
As the coronavirus pandemic creates new challenges, we discuss the skills leaders need to pilot their brands through the crisis.
First introduced in 2002, one of the most successful taglines in recent ad history began life as a snippet of dialogue.