Marketoonist on demographics
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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How the portrayal of women in media has changed
Leonie RoderickWhile brands are less likely to stereotype in their advertising, there is still a way to go when it comes to the representation of women on screen and in print.
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The second-hand market: what consumers really want to buy
Mindi ChahalThe market for bargains is booming, fuelled by the economy, ethical buying and ease of purchase online. But research shows age and gender both impact on what consumers want from their bargain basements.
British Airways needs to ensure its reality matches up to its advertising
Molly FlemingAs British Airways celebrates its 100th anniversary, it is facing poor rankings, striking staff and irritable consumers but to secure the brand’s future it needs to stop focusing on the past and invest in the future.
‘Respect the individual but connect them to the bigger goal’: The key to a successful marketing team
Russell ParsonsThe Guardian’s marketing director explains how instilling a common purpose helped Marketing Week’s ‘Marketing Team of the Year’ overcome considerable challenges.
Digital commerce, personalisation, ad spend: 5 killer stats to start your week
Sarah VizardWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Coca-Cola launches global Christmas ad that promises to ‘unite us’
Molly FlemingCoca-Cola is launching a Christmas ad that it hopes will unite the world in its largest ever festive marketing push.
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Snapchat, Peloton, Facebook: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.