While brands are less likely to stereotype in their advertising, there is still a way to go when it comes to the representation of women on screen and in print.
The market for bargains is booming, fuelled by the economy, ethical buying and ease of purchase online. But research shows age and gender both impact on what consumers want from their bargain basements.
As British Airways celebrates its 100th anniversary, it is facing poor rankings, striking staff and irritable consumers but to secure the brand’s future it needs to stop focusing on the past and invest in the future.
The Guardian’s marketing director explains how instilling a common purpose helped Marketing Week’s ‘Marketing Team of the Year’ overcome considerable challenges.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Coca-Cola is launching a Christmas ad that it hopes will unite the world in its largest ever festive marketing push.
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