Marketoonist on demographics
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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How the portrayal of women in media has changed
Leonie RoderickWhile brands are less likely to stereotype in their advertising, there is still a way to go when it comes to the representation of women on screen and in print.
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The second-hand market: what consumers really want to buy
Mindi ChahalThe market for bargains is booming, fuelled by the economy, ethical buying and ease of purchase online. But research shows age and gender both impact on what consumers want from their bargain basements.
British Airways needs to ensure its reality matches up to its advertising
Molly FlemingAs British Airways celebrates its 100th anniversary, it is facing poor rankings, striking staff and irritable consumers but to secure the brand’s future it needs to stop focusing on the past and invest in the future.
Sky and BT make a perfect match in the face of sport streaming threat
Matt BarkerThe two broadcasters have announced joint subscriber packages, strengthening their position in a fragmenting market.
Artificial intelligence will kill design’s ‘Hippos’
Ben DavisAnyone who has worked on design knows how human the process can be, but artificial intelligence can help bring some rigour to what can be seen as a subjective area.
‘Most sports brands got stuck in a competitive mantra’: Why Parkrun just signed its first sports sponsor
Sarah VizardThe community running organisation has signed up its first sports sponsor in Brooks after admitting it was reluctant to bring a sports brand on board due to their focus on elite athletes.
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Consumers don’t want to choose between sustainability and convenience
Molly FlemingNew research highlights how marketers have a long way to go when it comes to changing consumers’ purchasing habits.