Marketoonist on demographics
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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How the portrayal of women in media has changed
Leonie RoderickWhile brands are less likely to stereotype in their advertising, there is still a way to go when it comes to the representation of women on screen and in print.
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The second-hand market: what consumers really want to buy
Mindi ChahalThe market for bargains is booming, fuelled by the economy, ethical buying and ease of purchase online. But research shows age and gender both impact on what consumers want from their bargain basements.
British Airways needs to ensure its reality matches up to its advertising
Molly FlemingAs British Airways celebrates its 100th anniversary, it is facing poor rankings, striking staff and irritable consumers but to secure the brand’s future it needs to stop focusing on the past and invest in the future.
Marketing Week Top 100: The top B2B marketers
Marketing Week ReportersMarketing Week reveals the top 10 marketers in the business-to-business sector, part of our Top 100 Most Effective Marketers project.
William Hill promotes social side of gambling to squash negative stereotypes
Charlotte RogersWilliam Hill is moving on from its high concept Anthony Joshua ad with a new campaign celebrating friendship, which focuses on customers as “people not just gamblers”.
How employers’ and employees’ attitudes to work are changing
Marketing Week PartnerYouGov’s latest report analyses the key characteristics that employees and employers need to possess – and avoid – to create successful workplaces.
Diet Coke, VW, John Lewis: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all the marketing news this week, including Diet Coke’s new campaign, Volkswagen’s rebrand and 2019’s ranking of the UK’s 75 most valuable brands.