Companies like McDonald’s are abandoning the CMO role in part because marketers insist on constant, pointless reinvention of the position and its responsibilities.
Bringing in a role that is broader than the traditional CMO, has forced Mars to “think differently”, both from a marketing and recruitment perspective.
McDonald’s is one of a growing number of companies scrapping the global CMO role in favour of spreading marketing responsibilities more broadly across the business.
Story of my CV: Having carved out a career that specialises in digital and data across sectors as diverse as retail, automotive and travel, Chris Chalmers is clear about the value of variety on the path to becoming marketing director.
We arm marketers with all the numbers they need to tackle the week ahead.
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Effectiveness is a matter of marketing management. A framework is the best way to ensure brands are doing the right thing, not just doing things right.