Marketoonist on diversity of ideas
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketers urged to open-up hiring processes to diverse talent
Charlotte RogersThe School of Marketing is asking marketers to commit to open-up their hiring processes to fresh talent from diverse backgrounds.
How Direct Line is ‘fixing’ the lack of diversity in its marketing
Sarah VizardA year ago, Direct Line realised its marketing output wasn’t matching the diversity of its workforce or customer base and it has since been trying to fix that.
The lack of socio-economic diversity in marketing is a ‘fundamental danger’
Charlotte RogersMarketing leaders share their thoughts on what needs to be done to improve the diversity of young people entering the industry and what it takes to be lead with real significance.
The ‘new normal’ isn’t that new, many trends were there before Covid hit
Michael HewittThe growth of direct-to-consumer brands is not just about the flight to ecommerce during Covid, but also offering convincing answers to consumers’ questions.
Adidas cut media spend by 25% during lockdown but now plans to ‘reaccelerate’
Sarah VizardThe sportswear brand cut spend related to events such as the Oympics but “doubled down” on digital as ecommerce sales almost doubled.
Häagen-Dazs, UKTV, McDonald’s: 5 things that mattered this week and why
Marketing Week ReportersWe round-up the biggest news from the week including UKTV’s ambitious brand revitalisation, how Häagen-Dazs is capitalising on its momentum by doubling digital investment and your chance to vote for the Brand of the Year.
How UKTV is repositioning to ‘revitalise’ its challenger mindset
Charlotte RogersRather than letting Covid-19 put it off its stride, UKTV is investing in a major brand repositioning project as it looks to get match fit for the post-lockdown world.
Comments