Marketoonist on diversity of ideas
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketers urged to open-up hiring processes to diverse talent
Charlotte RogersThe School of Marketing is asking marketers to commit to open-up their hiring processes to fresh talent from diverse backgrounds.
How Direct Line is ‘fixing’ the lack of diversity in its marketing
Sarah VizardA year ago, Direct Line realised its marketing output wasn’t matching the diversity of its workforce or customer base and it has since been trying to fix that.
The lack of socio-economic diversity in marketing is a ‘fundamental danger’
Charlotte RogersMarketing leaders share their thoughts on what needs to be done to improve the diversity of young people entering the industry and what it takes to be lead with real significance.
How Dunelm’s top marketer shifted focus from product to customer
Josh StephensonSean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
Justify budget requests with a solid set of projections
Grace KiteRunning the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and will make it more likely to be approved.
Nearly half of podcast listeners choose to skip ads
Chris SutcliffeResearch from YouGov suggests more than two in five podcast listeners are avoiding advertising entirely, while just 14% say they find them unintrusive.
Sky Sports ramps up spend for its ‘biggest ever’ Women’s Super League campaign
Molly InnesSky Sports’ viewing figures for the WSL grew 45% last season, and it is keen to capitalise on this by making its biggest investment behind the league to date.
Comments