The School of Marketing is asking marketers to commit to open-up their hiring processes to fresh talent from diverse backgrounds.
A year ago, Direct Line realised its marketing output wasn’t matching the diversity of its workforce or customer base and it has since been trying to fix that.
Marketing leaders share their thoughts on what needs to be done to improve the diversity of young people entering the industry and what it takes to be lead with real significance.
The founder of Net Promoter Score believes marketers have just scratched the surface of what is possible with NPS, as long as they stop using it as an internal bonus metric.
Kellogg’s is building a hybrid customer strategy that builds on its legacy while making it fit for the digital landscape.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Airbnb is promising to make the Olympics the “most inclusive, accessible and sustainable yet” as part of a nine-year deal that aims to boost its reputation before going public.